Making the Most of CIIE Webinar

Making the Most of CIIE Webinar

Maximise Your Impact at CIIE 2026! 🌏

The New Zealand Business Roundtable in China (NZBRiC), together with the China Chamber of Commerce New Zealand (CCCNZ), are pleased to host a new webinar: Equipping Business for CIIE.

With the 9th China International Import Expo (CIIE) fast approaching (November 5–10), this session brings together experienced exhibitors and visitors to share proven strategies for success. Whether you're a first-time participant or a long-time exhibitor, gain practical and innovative insights to turn your CIIE presence into long-term business outcomes.

Featured Speakers:

• Ardi Barnard – New Zealand Consul-General to Shanghai
• Steve Jone –New Zealand Trade Commissioner in Shanghai
• David Boyle – CEO, Primary Collaboration New Zealand
• Sofia Huang – APAC Chief Marketing Officer, Pladis
• Nicholas Calder – Executive Director, NZBRiC
• Claire Tan – Founder, Red Thread Marketing

Together, this panel brings decades of experience navigating CIIE – from booth design and government engagement strategy to post-expo relationship building – offering valuable lessons for all attending businesses.