David was appointed as CEO of Primary Collaboration New Zealand (Shanghai) Ltd in April of 2019. David first came to China with Lion Nathan brewers in 1997 as one of their first group of Directors. After ten years with Lion Nathan, he has subsequently held COO, and CEO roles in local Chinese, and American businesses based in Shanghai. In 2008, he and his wife formed their own HR and consulting business in Shanghai supporting International companies’ entry to China, with recruitment, coaching, and legal guidance.

David has an undergraduate degree in languages and Chinese history, and a Master’s degree in Business Administration.

David is a board member of NZBRiC.

During her 6+ years at Alibaba, Jessica has been working with brands from around the world, through multiple approaches including the Alibaba Anti-Counterfeiting Alliance (AACA), supporting rights holders to enforce their IPR effectively on Alibaba’s China e-commerce platforms.

2020年加入阿里巴巴中国电商集团，通过阿里巴巴打假联盟（AACA）等形式，从事中外品牌权利人的知产共治合作，从而在阿里巴巴旗下的中国电商平台上以高效而富于创新的方式推进知识产权保护工作。

Eric is the Asia Pacific Managing Director for Ocean Spray Cranberry, leading both B2B and B2C business from the Asia Headquarter office. He is a versatile and seasoned leader with an entrepreneurial edge—someone who has helmed new ventures and built businesses from the ground up.

With around 30 years of experience across Asia region and the US, Eric has built a career defined by agility. He moves fluidly between rapidly changing markets and diverse cultures, adapting quickly while keeping the bigger picture in sight. His marketing journey began with Colgate-Palmolive in China, later taking him to the US for his MBA and a role in New York/New Jersey managing one of the world’s most iconic brands: M&M’s for Mars.

Over the next two decades, Eric established himself as an innovative marketer with an outstanding track record managing leading brands in both the US and Asia. He held senior roles at companies like Kraft, Mondelez, Johnson & Johnson’s medical division, and Otsuka—driving brand building and business development across categories and continents.

Now based back in Shanghai, Eric remains a passionate sports enthusiast who fuels his active lifestyle with Optimum Nutrition nutritional support. Whether launching a new venture or adapting to a shifting market, he brings the same mix of strategic vision and hands-on drive