E-Commerce has evolved. It's no longer just about the storefront, it's about AI Agents assisting buyers and short-form videos closing the sale. In this new era, brand management requires a radical shift. Success now depends on mastering Generative Engine Optimization (GEO) and creating content that converts in seconds, not minutes.
The New Zealand Business Roundtable in China (NZBRiC) invites New Zealand brands to join our Q2 Industry Forum on June 5th. Beyond Search: Navigating E-Commerce in the Age of AI Agents and Viral Content, this session brings together expert insights from one of the leading providers of GEO services, and an expert in short form content with a focus on what's coming in the e-commerce space.
For this industry forum we will be partnering with the New Zealand China Council (NZCC) who are leading a New Zealand AI delegation to China and will be participating in the forum. Any attendees will be invited to join a post forum networking session with the delegation at New Zealand Central.
Speakers:
JK Shen, Co-Founder & CEO at AI4GOOD, will share the latest in the generative engine optimisation space and how to make the most of the boom in LLM's.
Wang Jun Xiao,Head of Business Development at Baozun Ecommerce, Will share how to make the most of short form content and help your company stand out in a crowded online marketplace.
The session will be moderated by E-Commerce Industry Chair Zoe Li, General Manager of MitoQ.
Non-member attendees are subject to approval upon registration.
Agenda:
2:45pm: Registration opens
3:00pm: Forum begins and welcome – Ardi Barnard, Grame Muller, Nicholas Calder, and Zoe Li
3:05pm: JK Shen – GEO strategies in the era of AI agents
3:25pm: Q&A with JK Shen
3:35pm: Wang Junxiao, Content Strategies to Stand Out in a Crowded Market
3:55pm: Final Questions and Closing Remarks – Nicholas Calder, Alistair Crozier, and Ardi Barnard
4:05pm: Event close and social function start
Speakers
Zoe Li
General Manager China & Asia at MitoQ
JK Shen
Co-Founder & CEO of AI4GOOD
JK is a serial entrepreneur who focuses on innovatively discovering AI scenarios to help industries and enterprises embrace and experience AI, creating value.
Before founding AI4GOOD, he led Accenture Song's over 400 professionals in mainland China, focusing on creating top-tier experiences, and met Joseph to jointly build customer success. He spearheaded multiple acquisitions for Accenture Song's China team, expanding the team from 30 to over 300 through mergers and acquisitions, assembling the best team with diverse capabilities.
In 2007, he Co-founded a company which later became one of China's most influential digital and social media companies, prompting Publicis Groupe to initiate an acquisition in 2013. He joined the group as Managing Director, leading multiple core brands and digital marketing teams under Publicis Groupe.
JK graduated from Shanghai Jiaotong Uni.
15+ years of diversified commercial experience in the consumer goods industry across brand strategy, marketing, trade marketing, sales and new business incubation, with strong passion in creating value and driving healthy growth.
As the Head of Business Development, Junxiao leads and supports the overall new business development, key account partnership development, and strategic relationship with major EC platforms.
Before joining Baozun, Junxiao held multiple roles in top consumer brand companies, Tmall and his start-ups, as well as had extensive work and life experiences in multi-tier cities in China, Europe and Southeast Asia.
Tickets
NZBRiC Member
Complimentary
Member Price
Reserve TicketIf you are a NZBRiC Member working in the FMCG sector, please select this ticket option.
Non-Member Ticket
RMB 200
Standard Price
Buy TicketIf you are not a member of NZBRiC and would like to attend this event, select this ticket option.