The New Zealand Business Roundtable in China (NZBRiC) is a non-profit organisation that unites industry, corporate, and individual members committed to advancing the New Zealand-China commercial relationship. Our mission is to foster a collaborative network of businesses and government leaders, serving as the primary voice and advocate for New Zealand-China trade relations. Through our efforts, we continue to strengthen bilateral ties and drive growth in key trade sectors across both nations.
Our members span a diverse range of sectors, including food and beverage, professional services, cosmetics, technology, education, and fast-moving consumer goods. Collectively, our membership now accounts for over 50 per cent of New Zealand's export value to China.
Headquartered in Shanghai - China's economic centre - NZBRiC remains closely connected to its members, delivering dedicated support through our four core pillars: advocacy, information and insights, networking, and representation. These pillars guide our work as we champion the interests of New Zealand businesses in China, ensure they are informed and heard, and foster meaningful connections that help drive long-term success in the world's second-largest economy.